Rebecca Barr

---

Rebecca Barr is the founder of RLB Consulting and a 30+ year veteran in performance media, agency leadership, and strategic relationship building.

She’s held senior roles at major holding company agencies like DDB, OMD, and WPP’s Eicoff, as well as leadership positions at respected independents including Northern Lights Direct and GainShare Performance Marketing.

With experience guiding brands from post-startup to Fortune 50—like GetYourGuide, Spark Networks, GoDaddy, Dell, and The Home Depot—she brings sharp insights into what drives success at every stage of growth.

As a former independent agency owner, Rebecca also understands firsthand the challenges smaller agencies face in retaining clients, expanding services, and competing with larger networks.

Rebecca is a connector, a business matchmaker, and a partnership strategist. She has built a global network of agency partners, white-label providers, and best-in-class vendors across media, creative, operations, and execution.

Her passion lies in helping brands expand into new markets—and empowering the agencies that serve them to scale smartly and sustainably.

Rebecca is a frequent PDMI (Performance-Driven Marketing Institute) panelist and active voice in marketing circles including the AMA and She Runs It.